What is a leading question

When asking any survey question it’s important that the person answering understands exactly what’s being asked and what responses are being sought.

After all, accurate survey results stem from clear and concise questions.

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Ambiguous questions are the bane of all research — they leave respondents confused and lead to answers that don’t reflect what they think.

Compound question objection

As such, it’s not only important to keep your questions simple, but also to focus on one issue at a time.

As soon as you start to ask about more than one topic per question, you run the risk of confusing respondents and skewing your answers.

These types of questions are known as double-barreled questions or compound questions.

For example, asking respondents how often and how much time they spend at the gym is a double-barreled question. Some respondents might go to the gym often, but not spend a lot of time there.

On the other hand, others might not go frequently but spend a lot of t

what is a composite question

compound question example