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    • Beyond Meat, the tech company making meatless meat, debuted on the Nasdaq Thursday and trading sizzled.
    • Shares soared in the first moments after going public, jumping to more than $61 from $25 and ending the day at $65.75.
    • It's the first vegan "meat" company to go public, an indication of growing consumer interest in the alternative meat market.
    • The company, which isn't profitable, has many challenges, including competition from a similar startup called Impossible Foods.

    Beyond Meat, the tech startup behind meatless burgers in many grocery coolers, debuted on the Nasdaq stock market Thursday in an initial public offering that saw its share price more than double in the first hour of trading.

    It's the first vegan "meat" company to go the IPO route — and its sizzling first-day performance suggests it won't be the last.

    The price for Beyond Meat stock (ticker symbol: BYND) soared in the first moments of trading to more than $61 a share from $25.

    The price rose to as high as $72 on Thursday afternoon before closing at $65.75, a 163% jump for the day.

    The El Segundo, Ca

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